MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 18, Problem 3MA
Summary Introduction
To discuss: The way the IMC (Integrated Marketing Communications) program varies from that of the general sunflower seeds.
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- Ethos water is a brand of bottled water that makes a specific claim of how it fulfills CSR. According to its website, “Ethos water is a brand with a social mission—helping children around the world get clean water and raising awareness of the World Water Crisis” (http://www.ethoswater.com/). To accomplish this goal, the company donates 5 cents for every bottle sold to fund water programs in developing countries. As many critics have pointed out, however, all is not what it appears to be. While Ethos donates five cents per bottle sold, the average price of a bottle is $1.80, forty-five cents more than the national average price of a bottle of water (Source: http://online.wsj.com/article/SB125167502443470973.html). What is more, the manufacturer of Ethos water, PepsiCo, does not make use of recycled plastic, in contrast to its other products. How would you characterize Ethos’ approach to CSR? In your view, has it struck an ideal balance between earning profits and acting responsibly?…arrow_forwardDid Target make an ethical mistake? (Pregancy thing from 2014)arrow_forwardOM 2. Please formulate a marketing sales letter to convince a person who is not at all willing to purchase our product, like an insurance plan from Green Shield Canada. Please write it briefly with strong reasons and explanations.arrow_forward
- Explain what a marketing manager should always be mindful of, before passing the sponsorship programs.arrow_forwardSuppose a snack company introduces a new product called SumSeedssunflower seeds with energy boosters Page 562like caffeine, taurine,lysine, and ginseng. How would you expect this product’s IMC programto differ from that for regular sunflower seeds sold as snacks?arrow_forwardYou are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.2. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?arrow_forward
- Is ambush marketing legal or unethical? Explain your answer.Discuss the strategy of marketing within the Olympic Games. Is it beneficial for the brands that become the official Olympic sponsor? Explain your answer.Should the Olympics be responsible for protecting the official partners from ambush brands?Discuss how the Tokyo Olympics should handle ambush marketing?Be creative and provide an example of how you would be “ambush” a current Olympic sponsorship at the Tokyo games.arrow_forwardAre television commercials beneficial for Dove Inc? Why/How?arrow_forwardWhat are unsought products? Give an example of an unsoughtproduct, and explain how it might be marketed.arrow_forward
- What kind of product is Petnet’s Smartfeeder? How should this type of product be marketed?arrow_forwardYou are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers?2. Target Market for the Product: Which group of consumers is the product targeted to?3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?arrow_forwardWhat kind of product is Petnet’s Smart feeder? How should this type ofproduct be marketed? What are customers really buying when they purchase a Petnet Smartfeeder? Identify the core, actual, and augmented product levels for this product.?arrow_forward
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