MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 18, Problem 2MA
Summary Introduction
To discuss: The reason for the customer views that the advertisement by company RB will not make him or her to buy a new pair of jeans by using the AIDA model (Awareness, Interest, Desire, and Action).
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i attached the picture please check and answer the question
Q):
Who do you think is the target audience for the ad? (in terms of race, age, gender, socio-economic status or nationality.)
How might the appeal of an ad change for someone outside of the target audience?
Which ad do you think is most effective/persuasive? Why?
Please review the following advertising images and answer the following questions
6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?
For this assignment, please do the following:
Select two print advertisements—an effective ad and an ineffective ad (see 5 below).
Identify the source—name of magazine, website, catalog, etc.
Identify the target market—person and usage situation.
Identify the objective(s)—cognitive, affective, behavioral.
Evaluate the potential effectiveness of each ad using the following criteria:
Recall—is the product obvious? Is the company obvious?
Persuasion—is the key benefit obvious? Are you convinced?
Deliverables:
Please submit both print ads (make a digital copy with your camera or scanner).
For the effective print ad, please include the following:
Copy of the effective print ad
Source
Brief description of the target market for the ad
Brief description of the objective(s) for the ad
Evaluation of the ad using recall and persuasion criteria
For the ineffective print ad, please include the following:
Copy of the ineffective print ad
Source
Brief description of the target market for…
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