Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 4, Problem 4.5DQ
Summary Introduction
To discuss: The differences and similarities at the time of conducting research in other country compared with domestic country and the research strategies that a firm utilizes to address the variations in different markets.
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How can qualitative research be used to strengthen Nike’s image? Which qualitative research
technique(s) should be used and why? How can Nike make use of social media in this context?
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2. Walmarts success can be linked to its extensive data collection efforts. They record information about every sales transaction. Explain the kind of research Walmart is into?
In the report include all/most of the following topics for an industry/ firm of your choice. Explain for each topic, what methods/ strategies/ tools/ approaches would a firm adopt for establishing its foot in a foreign market.
*** chose company is Coca-Cola
1. Target customers and size of target market - understanding customers in the new market
2. Industry structure and existing competitors - its effect on the firm and the firm's relative position to competitors
3. Environmental analysis and cultural effects - how to appeal the target audience
4. Partnerships - strategic foreign partnerships as a part of market entry?
5. Barriers to entry - plans to overcome major hurdles
Chapter 4 Solutions
Principles Of Marketing
Ch. 4 - Prob. 4.1DQCh. 4 - Prob. 4.2DQCh. 4 - Prob. 4.3DQCh. 4 - Prob. 4.4DQCh. 4 - Prob. 4.5DQCh. 4 - Prob. 4.6CTECh. 4 - Prob. 4.7CTECh. 4 - Prob. 4.9ACCh. 4 - Prob. 4.10ACCh. 4 - Prob. 4.11AC
Ch. 4 - Prob. 4.12ACCh. 4 - Prob. 4.13ACCh. 4 - Prob. 4.14ACCh. 4 - What is Nielsens expertise?Ch. 4 - Prob. 4.16VCCh. 4 - What kinds of partnerships might Nielsen need to...Ch. 4 - What are the strengths and weaknesses of the...Ch. 4 - Prob. 4.19CCCh. 4 - Prob. 4.20CCCh. 4 - Prob. 4.21CCCh. 4 - Prob. 4.22MMLCh. 4 - Prob. 4.23MML
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