Managerial Accounting: The Corners...

7th Edition
Maryanne M. Mowen + 2 others
ISBN: 9781337115773



Managerial Accounting: The Corners...

7th Edition
Maryanne M. Mowen + 2 others
ISBN: 9781337115773
Textbook Problem

Apple Inc. is a multinational technology company that designs, develops, manufactures, and sells innovative consumer electronics products and services around the globe. Its products include laptop (e.g., MacBook) and desktop (e.g., iMac) computers, mobile phones (e.g., iPhone), MP3 players (e.g., iPod nano), tablets (e.g., iPad), and various other devices (e.g., Apple Watch. Apple TV, etc.). Its services include personalized, onsite (e.g., at Apple Store) group and individual training sessions, fitness notifications (e.g., from Apple Watch), audio and video streaming, and online and phone help services. Founded in Cupertino, California, in 1976, Apple has been a success as measured by almost any standard. As one example, Apple recently reported the largest ever recorded quarterly profit by a single public corporation! While a history of such amazing performance is admirable, publicly traded companies must always focus on the future and convince investors, and various other key stakeholders, that they will maintain—or even improve—performance in the future.


  1. 1. CONCEPTUAL CONNECTION Identify the five most important stakeholders for Apple Inc. Briefly explain how you selected these five stakeholders and why they are important to Apple.
  2. 2. CONCEPTUAL CONNECTION Describe the specific approach you believe Apple’s management team should employ to engage with each of the five stakeholders you identified in Requirement 1. For each stakeholder engagement approach, briefly explain the type of information or performance measures that Apple’s management team should provide to the stakeholder (or receive from the stakeholder) to improve the effectiveness of the engagement.


To determine

List the five major stakeholders of the AI.


Business Sustainability:

Business sustainability is increasing the business worth for a long term, by analyzing and managing threats and opportunities of the organization for achievement of organizational strategic plans and communicating the results transparently.

The five major stakeholders of AI are listed as follows:

  • Employees: Employees provide quality work to the company. Undertaking their concerns would help increase their dedication and loyalty, which would in turn benefit the company in both long and short term by increase in sales and quality of the products.
  • Customers: Customers are the end users of the products. In order to meet competition and generate revenue, customer’s concerns are required to be considered.
  • Suppliers: Suppliers provide parts of the product as per the requirement of the company...


To determine

Explain the approach that should be adopted and type of information and performance measures that should be provided, to each of the key stakeholders of the company.

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